Digital Marketing Specialist

We are seeking a Digital Marketing Specialist with experience in developing and executing targeted digital marketing strategies for B2B and B2C sectors, responsible for enhancing the company's digital presence, building brand awareness, generating leads Lead Generation, and supporting sales and growth objectives.

The candidate will manage digital campaigns, social media platforms, content, paid advertising, and analyze campaign performance, focusing on achieving measurable results and optimizing marketing investment returns ROI / ROAS.

Skills

Digital Marketing Strategy

B2B Marketing

B2C Marketing

Lead Generation

Performance Marketing

Social Media Management

Google Ads

LinkedIn Ads

Meta Ads

SEO & SEM

Content Marketing

Email Marketing

Marketing Automation

Marketing Funnel Management

Market & Competitor Analysis

Google Analytics / GA4

Campaign Performance Analysis

CRM Systems

Copywriting

Reporting & Dashboard Creation

Budget Management

ROI & ROAS Optimization

Customer Acquisition

Brand Awareness

Communication & Presentation Skills

Creativity & Analytical Thinking