Digital Product Marketing Specialist
Develop and execute organic and paid digital campaigns across email, social media, and content channels. Research markets and competitors, create B2B content, analyze campaign performance, manage online channels, produce sales materials, and coordinate product launches.
Responsibilities
- Develop and implement organic and paid digital marketing campaigns
- Conduct market and competitor research to inform positioning and messaging
- Create blog posts, whitepapers, case studies, webinars, and product demonstrations
- Analyze campaign performance and optimize strategies
- Develop sales enablement materials
- Manage website updates, social media scheduling, and community engagement
- Support product launches from go-to-market planning through post-launch feedback
- Stay current on digital marketing best practices
Requirements
- 3–5 years of experience in digital marketing, product marketing, or a related role
- Experience in SaaS, software, fintech, or RegTech is preferred
- Proven record of successful digital campaigns with measurable results
- Degree in Marketing, Business, Communications, or a related field
- Knowledge of SEO, SEM, Google Ads, email marketing, HubSpot, LinkedIn, and analytics
- Strong written and verbal communication skills for technical B2B content
- Experience with data-driven decision-making and A/B testing
- Familiarity with RegTech or financial services is a plus, but not required
- Ability to work independently in a remote-friendly environment
- Proficiency in English
Benefits
- Friendly, creative, innovative, and ambitious team
- Learning and growth in a pioneering, high-growth environment
- Opportunity to participate in decision-making
- Exposure to leading financial institutions
- Exposure to cutting-edge technologies and software development methodologies
- Competitive compensation package with generous variable component
- Private health insurance plan