Direct Marketing Specialist

Term of Employment: Full-Time, Exempt
Reports To: Head of Marketing
Union: Bargaining Unit Position, Nonprofit Professional Employees Union (NPEU)

Location: Remote (U.S Based)

Who We Are:

The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. The Animal Legal Defense Fund accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are held accountable for their crimes, supporting tough animal protection legislation and fighting legislation harmful to animals, gathering data about and advocating for effective regulation of animal exploitative industries and providing resources and opportunities to law students and professionals to advance the emerging field of animal law.

Role Description:

The Direct Marketing Specialist executes ALDF’s multi-channel campaigns across digital and direct mail, supporting fundraising, advocacy, and other supporter engagement initiatives. Reporting to the Head of Marketing, this role implements the operational systems that move campaigns from planning through launch — coordinating timelines across internal teams and external partners, producing and deploying in-house email campaigns, and ensuring all communications reach the right audiences effectively and on time. This role plays a critical role in driving revenue growth, deepening supporter engagement, and mobilizing advocates, ensuring ALDF’s campaigns are executed with precision and impact.

How You Will Make a Difference:

Campaign Coordination

• Own the campaign calendar and production timelines across digital, SMS, and direct mail channels.
• Develop and maintain cross-functional timelines with internal teams, agency partners, and external vendors (mail shops, printers, platform providers).
• Partner with Head of Marketing to shape campaign engagement journeys, integrating educational, advocacy, fundraising, and stewardship opportunities, as appropriate, through the arc of a campaign.
• Ensure creative, data, and production deliverables stay on track from concept through launch.
• Identify and proactively escalate risks to campaign timelines or delivery.
• Serve as the primary day-to-day contact for agency partners, consolidating feedback and ensuring deliverables align with campaign goals, timelines, and budgets.

Email Production

• Pull, segment, and manage audience lists for email campaigns, including fundraising appeals, petitions, action alerts, newsletters, and event communications.
• Build, test, and quality-assure emails within the email platform, including rendering, link validation, and seed list checks.
• Schedule and deploy campaigns to targeted audience segments, ensuring accuracy and timely delivery.
• Support ongoing list growth, segmentation, and targeting strategies to improve engagement and performance.

Performance Tracking

• Produce regular performance reports across digital and mail channels, tracking revenue, engagement, and spend against goals.
• Analyze campaign results to identify trends, insights, and opportunities for optimization.
• Monitor A/B and multivariate testing results and translate findings into actionable recommendations.
• Partner with team to refine targeting, messaging, and channel strategy based on performance.

Please note, this job description is not intended to be a comprehensive list of all duties and responsibilities of the position, which are subject to change in order to best advance ALDF’s strategic objectives and mission.