Director – Head of Product Marketing

KEY ACCOUNTABILITIES

Own Eastspring's regional product positioning, value proposition and competitive differentiation across asset classes, investment capabilities and strategic growth priorities.
Develop go-to-market strategies and narratives for product launches, strategic campaigns and investment themes, articulating a compelling "Why Buy, Why Eastspring, Why Now" proposition.
Act as the strategic link between Investments, Product, Distribution and Marketing, ensuring propositions are client-centric, differentiated and commercially aligned.
Partner with Distribution, Channel Marketing and Digital Marketing to activate propositions through the most effective channels, driving engagement, sales effectiveness, shelf visibility, asset growth and retention.
Drive regional product content priorities, ensuring alignment with go-to-market plans, client needs and business objectives.
Manage the creation, governance and optimisation of compliant product content, with clear measurement of engagement, effectiveness and commercial impact.
Leverage client, market and competitor insights to refine positioning, identify growth opportunities and strengthen Eastspring's competitive advantage.
Establish clear success metrics to measure commercial impact, ensuring product marketing is focused on business outcomes rather than content output alone.

EXPERIENCE / QUALIFICATIONS

10-12+ years' experience in product marketing, investment marketing, proposition development or commercial strategy within asset management or financial services.
Proven track record in product positioning, go-to-market strategy and commercialisation, delivering measurable business growth and fundraising outcomes.
Strong understanding of asset classes, investment strategies and market dynamics, with the credibility to engage senior investment professionals.
Proven leadership experience building and leading high-performing teams within a regional or global environment.
Exceptional communication, proven storytelling and stakeholder management skills, with the ability to translate complex investment concepts into compelling client-centric narratives.
Strong commercial and analytical acumen, using market intelligence, client insights and performance data to inform strategy and drive outcomes.
Degree in Marketing, Finance, Economics or a related discipline; advanced qualifications are advantageous.

THE CANDIDATE

A commercially minded, hands-on asset management marketing leader with deep investment expertise and experience across multiple asset classes, client segments and distribution channels.
A strategic and influential partner to Investments, Product and Distribution, with the credibility to engage senior stakeholders, challenge thinking and shape commercial outcomes.
Deep understanding of modern marketing and distribution ecosystems, leveraging digital, content and data-driven insights to drive proposition effectiveness, client engagement and business growth.
An exceptional people leader with a track record of building high-performing teams and fostering a culture of accountability, collaboration and measurable impact.

See also