Director of Business Development – Ecommerce & Subscription Packaging
Bay Cities has an exciting opportunity for a fully remote Director of Business Development specializing in Ecommerce & Subscription Packaging. The Director of Business Development – Ecommerce & Subscription Packaging will be the founding leader of this high-growth vertical. You will be responsible for identifying new markets, developing a go-to-market (GTM) strategy, and driving repeatable, scalable revenue streams in the ecommerce and subscription packaging space. This role will own the creation of a $10M+ revenue segment, and be empowered to build and lead a sales team from scratch. You’ll work closely with marketing, manufacturing, and packout/fulfillment teams to position Bay Cities as the go-to partner for DTC brands and subscription companies seeking sustainable, customized, and scalable packaging solutions.
JOB FUNCTION/PURPOSE
Market & Strategy Development
- Identify and define new market opportunities in ecommerce and subscription packaging (DTC brands, influencers, startups, etc.)
- Lead the creation and execution of a comprehensive GTM strategy for this vertical
- Analyze industry trends, competitors, and target customer behavior to inform market segmentation and value positioning
Sales Leadership & Revenue Growth
- Build and manage a sales pipeline that supports a $10M+ annual revenue target
- Own the full sales cycle from lead generation to deal close, with a focus on strategic, long-term partnerships
- Recruit, onboard, and coach a high-performing team of sales executives and SDRs
Cross-Functional Collaboration
- Partner with marketing to develop tailored campaigns, content, and lead-gen strategies that drive awareness and conversions
- Collaborate with manufacturing and packout/fulfillment teams to ensure operational readiness and solution delivery
- Create repeatable solutions that span packaging, assembly, and fulfillment for ecommerce and subscription brands
Performance Management & Reporting
- Establish sales KPIs and performance tracking systems to monitor pipeline health and growth
- Report regularly to senior leadership on business unit progress, forecasts, and milestones
- Continuously iterate based on market feedback and campaign results