Position Summary

Philander Smith University seeks a strategic, creative, and collaborative Director of Marketing and Communications to lead institutional marketing, communications, brand management, media relations, digital storytelling, and reputation-building. Reporting to the Office of the President, the Director serves as the University's lead communications professional and works across the institution to ensure messaging is timely, accurate, consistent, and aligned with University priorities.

The Director develops and executes integrated communications strategies that strengthen the University's visibility and reputation, support enrollment and advancement priorities, and tell the Philander Smith University story to internal and external audiences.

Essential Duties and Responsibilities

Strategic Communications and Brand Leadership

• Develop and implement a University-wide marketing and communications strategy aligned with the mission and priorities established by the President.
• Advise the President and senior leadership on communications strategy, institutional messaging, reputation management, and emerging issues.
• Serve as steward of the Philander Smith University brand and maintain standards for institutional messaging, visual identity, voice, and presentation.
• Coordinate major institutional announcements, campaigns, and public-facing communications across University divisions.

Executive, Media, and Crisis Communications

• Support the Office of the President with presidential messages, institutional announcements, talking points, statements, speeches, presentations, and other executive communications.
• Serve as a primary University contact for media inquiries as designated by the Office of the President and cultivate productive media relationships.
• Draft press releases, media advisories, statements, briefing materials, and crisis communications resources.
• Coordinate communications involving emergencies, sensitive matters, and emerging institutional issues with discretion, accuracy, and sound judgment.

Content, Digital, and Marketing

• Lead development of compelling content highlighting students, faculty, staff, alumni, programs, partnerships, accomplishments, and community impact.
• Provide strategic leadership for the University website, institutional social media, newsletters, publications, advertising, video, and other digital communications.
• Plan and execute integrated marketing campaigns supporting enrollment, advancement, academic programs, major events, and institutional reputation.
• Use analytics and audience insights to evaluate communications performance and improve strategy.

Leadership and Coordination

• Coordinate internal communications and work across divisions to improve clarity, consistency, timeliness, and institutional alignment.
• Supervise and develop marketing and communications staff, graduate assistants, student workers, interns, contractors, and vendors as assigned.
• Manage communications projects, timelines, workflows, photography, videography, graphic design, printing, and related services.