Director of Sales and Marketing
The Director of Sales and Marketing is responsible for leading the hotel’s overall sales, marketing, and revenue-generating strategies. The role focuses on driving room revenue, MICE and group business, corporate accounts, brand positioning, and market share growth while ensuring alignment with the hotel’s business objectives.
Key Responsibilities
Develop and implement the hotel’s annual sales and marketing plan.
Lead the sales team in achieving room revenue, group business, and banquet/meeting space targets.
Develop strategies to grow corporate, leisure, government, MICE, and travel trade segments.
Oversee account management for key clients and maintain strong long-term business relationships.
Monitor market trends, competitor activity, pricing, and demand to support revenue growth.
Work closely with Revenue Management to optimize pricing, inventory, and positioning strategies.
Guide the marketing team on brand campaigns, digital marketing, public relations, promotions, and hotel communications.
Identify new business opportunities through networking, partnerships, sales calls, and industry events.
Oversee proposal development, contract negotiations, and major account closures.
Ensure effective planning and execution of promotional activities, exhibitions, roadshows, and familiarization trips.
Review sales forecasts, pipeline performance, and market performance reports regularly.
Manage the sales and marketing budget and ensure efficient use of resources.
Collaborate with Operations, F&B, Finance, and Reservations to ensure seamless guest and client experience.
Represent the hotel at trade shows, client meetings, community events, and industry functions.
Coach, mentor, and develop the sales and marketing team to meet performance goals.
Ensure all activities are aligned with brand standards and company policies.