Director, Product Marketing

As Director of Product Marketing, lead Product Marketing Managers and partner with Product, go-to-market teams, customers, Sales, and Solutions Engineering. Conduct customer, market, and competitive research; influence the product roadmap; define ICP-focused messaging; develop campaign content and marketing materials; enable sales; optimize pricing models; and demonstrate products. This is a hybrid role requiring 3 to 4 days per week in the NYC midtown Manhattan office. Relocation assistance may be considered. Visa sponsorship is not offered.

Responsibilities

• Lead a team of Product Marketing Managers.
• Conduct customer, market, and competitive research with Product Managers and Account Executives, using insights to influence the product roadmap.
• Define compelling product and platform messaging that resonates with ideal customer profiles.
• Translate research insights into campaign messaging and content ideas.
• Develop product- and solutions-focused messaging and marketing materials, and enable Sales with positioning and collateral.
• Collaborate with Product and Sales to develop and optimize pricing models.
• Partner strategically with Solutions Engineering and represent products in demonstrations.

Requirements

• Strong experience marketing cybersecurity and/or Web3 products to technical audiences.
• 10+ years of B2B SaaS product marketing experience.
• 4+ years of experience as a people manager.
• Ability to connect marketing work to demand generation and revenue, across technical and non-technical audiences.
• Curiosity about generative AI, automation, and modern tools.
• Strong business acumen.
• Experience in a growth-stage company or startup, with the ability to grow and scale in a dynamic environment.
• Legal right to work in the United States without visa sponsorship.

Benefits

• Fantastic healthcare, including fully paid options and FSA.
• PTO.
• Equity.
• 401(k).
• Pre-tax commuter benefits.
• Relocation assistance may be considered.
• Supportive, agile, and creative work environment.
• Competitive compensation, recognition, learning, and development opportunities.