Director, Website Marketing
Define and own NinjaTrader's web presence as a core growth engine, directing website strategy, acquisition, engagement, conversion, scalable systems, content, site health, performance reporting, and international expansion across EU markets.
Responsibilities
- Define and own the vision, strategy, and execution of NinjaTrader.com and all sub-brand sites
- Partner with internal teams and external partners to manage and advance SEO and AEO across business units
- Own CRO strategy and champion a culture of experimentation across the website
- Lead and develop a high-performing website team spanning technical web development, CRO, and content
- Monitor site health, Core Web Vitals, performance, crawlability, and indexability
- Synthesize organic, CRO, and site health metrics into strategic and executive-ready insights
- Support international expansion across 10+ EU markets
Requirements
- 8+ years of experience in SEO, website marketing, or digital strategy
- Track record of owning end-to-end website strategy and execution
- Proven ability to drive organic growth, conversion rate optimization, and funnel performance
- Experience translating strategy into roadmaps and leading complex cross-functional initiatives
- Deep expertise in technical SEO, site architecture, content strategy, international SEO, AEO, and GEO
- Hands-on experience with CMS, GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog
- Strong product and program management orientation
Benefits
- 401K plan with company match up to 3.5% of employee contributions
- 23 days of annual PTO plus seven paid holidays
- 20 additional flex remote days annually
- Company-wide office-optional weeks tied to major holidays
- Paid parental bonding leave
- Health, vision, and dental coverage
- Life and disability insurance covered 100% by NinjaTrader