Email Marketing Automation Specialist
Own the planning, creation, execution, and analysis of email and SMS marketing programs, including campaigns, automations, templates, copy, QA, scheduling, personalization, A/B testing, and performance analysis.
Responsibilities
- Maintain email strategies, flows, and unique campaigns
- Provide strategic guidance and recommendations on client projects
- Set up, test, and deploy campaigns in clients' email platforms
- Create and refine email templates
- Segment and maintain email lists
- Create automations and drip sequences
- Report on and analyze campaign performance
- Write email copy
- Produce and execute email and SMS campaigns, including HTML emails, asset coordination, QA, and scheduling
- Use web-behavior data to personalize messaging and content
- Identify improvements through new technologies, tools, partners, trends, and best practices
Requirements
- Proven experience managing an email marketing program
- Hands-on experience with marketing automation platforms
- Knowledge of international email regulations and compliance, including GDPR and CASL
- Experience growing, engaging, and analyzing large email marketing databases
- Experience building email marketing campaigns from scratch
- Experience with Google Analytics
- Proficiency in HTML and CSS
- Experience with A/B testing and CMS
- Experience using SQL or similar query languages
- Proficiency in data analytics and interpretation
- Knowledge of SEO and SEM
- Fluent English
Benefits
- Flexible working hours
- Free parking
- Learning budget
- Sports and leisure facilities and equipment
- Possibility to work remotely
- Time off
- Workspace budget or tools