Engagement Marketing Manager - Activation & Habituation

This role sits within Cash App Engagement Marketing and focuses on building personalized customer relationships across activation and long-term habituation. The manager will combine analytical depth, experimentation, growth strategy, lifecycle execution, and cross-functional influence to improve conversion and customer engagement.

Responsibilities

• Own activation and habituation outcomes end-to-end across the customer journey.
• Run high-velocity experiments across onboarding, upsell, opt-in, churn prevention, notifications, referrals, retention, and winback.
• Build and maintain an opportunity framework that prioritizes tests by expected impact and effort.
• Perform self-serve analysis to size opportunities, diagnose funnel friction, and interpret experiment results.
• Partner with Product, Engineering, ML, Design, Analytics, Martech, Creative, and Brand.
• Advance AI-driven decisioning, personalization, and marketing automation.
• Influence product strategy and roadmap through experimentation learnings.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or consumer-facing analytics in B2C technology.
• Track record of owning a growth area from opportunity identification through measurable impact.
• Strong analytical self-sufficiency, including opportunity sizing, impact modeling, funnel diagnosis, and experimentation.
• Experience with data modeling or opportunity sizing frameworks; SQL and Tableau, Looker, or Mode proficiency preferred.
• Hands-on CRM or marketing automation experience with platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
• Fluency with AI tools and automation.
• Clear, structured, takeaway-first communication.
• Experience with onboarding, activation, or referral programs.
• Familiarity with regulated or trust-sensitive products such as fintech, financial services, or healthcare.
• Experience with incentive mechanics or in-app personalization.

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning