Event Marketing Lead

Lead the planning, delivery, and optimization of events and trade shows, including event showcases, logistics, inventory, staff training, presentations, workshops, contracts, and ROI tracking.

Responsibilities

• Spearhead event strategy, including identifying key events and defining objectives
• Design and oversee the build of a flexible Event Showcase
• Develop and manage the Event Management process and ensure its execution
• Coordinate with Marketing, Business Development, Tech teams, and partners to plan and staff events
• Negotiate and execute contracts for events
• Travel frequently to attend and manage events
• Analyze, track, and report on event ROI using CRM, email marketing, and project management systems
• Grow and manage a team of event marketing specialists
• Deliver presentations and run at-event workshops
• Organize on-brand side events and manage event inventory and swag

Requirements

• Bachelor's degree in marketing or related discipline
• 5+ years of related marketing experience, ideally in event marketing
• Proven experience in event and trade show planning, attendance, and reporting
• Experience partnering with enterprise or business development teams
• Strong organization skills with ability to manage resources, budgets, and onsite personnel
• Excellent written and oral communication skills
• Proven presentation and public speaking ability
• Ability to manage multiple projects simultaneously
• Metric driven with ability to draw insights from complex marketing data
• Willingness to work long hours, stand for extended periods, and travel frequently