Events Marketing Lead
Own end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, channel mix, messaging, audience research, competitive intelligence, and cross-functional campaign alignment.
Responsibilities
- Develop end-to-end marketing strategies for live events, including positioning, audience targeting, campaign architecture, channel mix, and messaging
- Create clear, delegable strategy briefs for project management and content teams
- Refine marketing strategies using live performance data
- Develop and maintain audience profiles across events
- Conduct competitive research across Bitcoin events and adjacent industries
- Track in-person activation trends and event marketing practices
- Maintain an organized view of the event marketing landscape
- Partner with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
- Coordinate campaign execution with Growth Marketing, Content, and Social
- Align with sponsorship on event positioning and sponsor value story
Requirements
- 5–7+ years of event marketing or closely adjacent experience
- Experience owning strategy for large-scale live events
- Ability to distinguish and communicate strategy from execution plans
- Fluency in performance data and real-time strategic decision-making
- Experience conducting competitive and audience research
- Understanding of in-person event experiences and digital marketing
- Proactive communication skills
- Experience with HubSpot or a similar CRM
- Experience with Notion or a similar workflow management platform
- Ability to use AI in day-to-day work
- Interest in Bitcoin
- Comfort working in a fully remote environment
Benefits
- Unlimited vacation
- Company MacBook
- Health, dental, and vision coverage
- Remote-first schedule flexibility
- 100% paid life insurance and disability insurance
- Opportunity to work with a fast-paced team and connect with Bitcoin industry leaders