Events Marketing Manager

Strategic Planning and Coordination: In this role, you'll collaborate closely to identify speaking opportunities at various events. Your responsibilities will also include deciding which events to attend, taking into account factors such as frequency, size, existing agreements, and anticipated attendance. Additionally, you'll manage exclusivity agreements to ensure compliance and maximize benefits, as well as negotiate incremental value as appropriate before and in conjunction with agreement renewals.

Execution Excellence: As an integral part of our team, you'll be tasked with overseeing logistics for events, including ordering necessary booth materials, arranging for electricity and internet access, and securing appropriate furniture. Moreover, you'll oversee the processing of orders and manage logistics for large-scale shows. You’ll travel to select events, conferences, and seminars throughout the year, playing an active onsite role in bringing our event strategy to life. You’ll represent the brand, support event execution, engage with customers and industry partners, and ensure each event delivers an exceptional experience. You’ll also oversee travel planning and logistics for the broader team as needed. Furthermore, you'll collaborate closely with expo companies to efficiently manage materials handling.

Brand Representation and Relationship Management: In this position, you'll engage in regular communication with state associations to foster and strengthen relationships, ensuring consistent and positive brand representation. You'll play a key role in ensuring that each state fulfills its agreement obligations, managing related paperwork, and providing necessary support. Additionally, you'll collaborate with various departments and external partners to promote brand presence and leverage sponsorship benefits effectively. Furthermore, you'll negotiate sponsorship agreements and plan strategic participation.

Travel & Industry Engagement: Take our brand on the road by traveling to key industry conferences, conventions, seminars, and other events. You’ll serve as an onsite leader and brand ambassador, building relationships with customers and industry partners, identifying new opportunities, and ensuring our presence stands out. Travel will provide firsthand insight into our customers, our industry, and the opportunities that can fuel future growth.

Using Events to Drive Customer Acquisition and Revenue Growth: One of your key objectives will be to leverage events effectively to increase customer acquisition and revenue. This involves strategically selecting speaking opportunities and event participation to maximize exposure and attract potential customers. You'll work closely with marketing and sales teams to align event strategies with overall business objectives, ensuring that each event contributes to revenue growth. Additionally, you'll analyze the effectiveness of events in driving customer acquisition and revenue, making adjustments to strategies as needed to optimize results. Your role will be pivotal in utilizing events as a platform to showcase our offerings, engage with potential customers, and ultimately drive business growth.

P&L Responsibility: As the lead overseeing budget and profit and loss (P&L) for this department, your role involves meticulous budget management, ensuring resources are allocated efficiently across events, and analyzing their effectiveness in driving customer acquisition and revenue. By leveraging data analytics and performance metrics, you'll identify areas for optimization, making strategic adjustments to enhance results.

Team Management: Lead and inspire a dynamic team in executing event strategies. Provide clear direction, set achievable goals, and foster a collaborative environment. Recruit, train, and develop team members to ensure their success and professional growth. Delegate tasks effectively, manage workloads, and facilitate open communication to optimize team performance. Encourage creativity and innovation while maintaining a focus on achieving objectives and delivering exceptional results.