Executive, Digital Marketing

We are seeking a dynamic and results-driven Executive,Digital Marketing to join our team. This role is integral in driving shopper engagement, strengthening brand presence, and delivering impactful digital and marketing campaigns. Candidates with more experience may be considered for an Assistant Manager role.

Key Responsibilities

Marketing& Business Outcomes

• Drive quality footfall, enhance brand awareness, achieve higher PR value, and generate repeat spending
• Build strong relationships with tenants, partners, agencies, and key stakeholders
• Plan, monitor, and manage marketing budgets, including preparation of internal reports

Digital& Social Media

• Plan and develop digital creative assets and content across all platforms, including websites, interactive directories, mobile applications, e-newsletters, and social media
• Develop innovative and immersive content formats (e.g. Augmented Reality, Hyper-Reality) to enhance shopper and member engagement
• Craft and execute holistic content strategies across key digital and social media channels
• Plan and implement integrated online and offline campaigns with a focus on member conversion and mobile app adoption
• Collaborate with social media agencies, tenants, business partners, and influencers to drive impactful campaigns
• Leverage digital analytics to derive actionable insights and continuously optimize performance
• Stay ahead of emerging social media trends and translate them into effective content strategies
• Develop and execute robust social media communication plans for key launches and seasonal campaigns

Communications

• Develop and execute communications strategies to enhance brand equity and maximize media value across both traditional and digital platforms
• Serve as a brand guardian to ensure consistency and integrity across all communications
• Foster strategic partnerships with external stakeholders to deliver highly engaging and effective media plans

SeasonalCampaigns

• Plan and execute key campaigns and promotional activities to drive shopper engagement
• Oversee end-to-end campaign execution, including concept development, creative production, media planning, and communications strategy

Requirements

• Degree in Digital Marketing, Marketing, Mass Communications, or a related discipline
• Minimum 3 years of relevant experience in digital marketing, advertising, event management in a retail industry preferred
• Strong understanding of digital platforms, social media trends, and analytics tools
• Creative, strategic thinker with strong project management and stakeholder management skills
• Fast and independent worker with strong organizational ability with attention to details