Experience Tulsa Marketing Specialist

About the Organization

Experience Tulsa (a program under InTulsa Initiative, LLC) is a culture and lifestyle brand that brings Tulsa's story to life through digital storytelling and immersive events. We showcase the city's neighborhoods, creative community, and entrepreneurial spirit to help individuals discover why Tulsa is a compelling place to live, work, and build a future.

As part of a collection of talent programs supported by the George Kaiser Family Foundation—including Tulsa Remote, Campus Tulsa, and Tulsa Service Year—Experience Tulsa creates content and experiences that showcase what Tulsa is really like, helping both newcomers and longtime residents connect with the city's culture and community.

Position Purpose

The Experience Tulsa (ET) Marketing Specialist is part of the Experience Tulsa marketing team and reports directly to the ET Marketing Manager. This role supports the day-to-day marketing operations of the ET marketing function by executing copywriting for blogs and newsletters, managing email marketing campaigns, and supporting marketing execution for the ET Events Team. This role will support the ET brand and other talent pillar programs and initiatives as assigned including Tulsa Visa Network, Elevate Your Career, Find Your Tulsa, TulsaBound, T-Town Homecoming, etc.

Core Responsibilities

Email Marketing & Campaign Execution

• Build, schedule, and deploy email marketing campaigns in HubSpot under direction of the Marketing Manager.
• Manage audience lists, segmentation, and targeting as directed, ensuring the right messages reach the right audiences.
• Execute marketing campaigns that support ET Events, Community, Recruitment and Talent Pathways Team’s initiatives, including pre-event promotion, event communications, and post-event follow-up.
• Coordinate with various ET Stakeholders to understand event goals, timelines, and messaging needs, and produce event-related marketing copy and emails accordingly.
• Monitor and report on email and events campaign performance metrics, sharing results with the Marketing Manager.

Project Coordination & Support

• Be the first to field and triage incoming marketing requests submitted through Asana, assigning to appropriate team members, asking follow-up questions, and confirming next steps with the Marketing Manager.
• Maintain task tracking and deadlines in Asana, proactively communicating status updates to the Marketing Manager.
• Maintain the integrated campaign calendar with accurate timelines and deliverables.
• Organize campaign documentation, content templates, and marketing assets for easy team access.
• Support vendor coordination and administrative campaign logistics as directed by the Marketing Manager.

Content Creation & Copywriting

• Produce newsletter content, including writing, content curation, and formatting, aligned with ET's marketing strategy and campaign calendar.
• Maintain a content production schedule for blogs and newsletters, tracking drafts, reviews, and publish dates in Asana.
• Execute small to mid-size design requests using Canva and Google Slides. Experience with Adobe Creative Suite is a plus.
• Support copywriting needs for the ET Brand blog as directed for the Social Media and Content Strategy Director and working closely with the ET Marketing Manager.

Other duties as assigned.