Front-End Development and Conversion Rate Optimization (CRO) Manager
Own the conversion rate optimization strategy and experimentation roadmap across the marketing site, landing pages, signup funnel, and onboarding. Form hypotheses, build and QA test variants, analyze results, instrument analytics, and deliver measurable conversion and revenue gains.
Responsibilities
- Own the CRO strategy and experimentation roadmap across marketing, landing, signup, and onboarding funnels
- Form and prioritize hypotheses using analytics, session data, and user research
- Design, build, QA, and launch A/B and multivariate tests
- Partner with design, engineering, and copy teams on test variants
- Analyze results, document learnings, and turn wins into durable improvements
- Instrument funnel analytics and tracking
- Align on-site conversion with paid and lifecycle traffic
- Increase experimentation velocity and rigor
Requirements
- Proven ownership of a CRO or experimentation program with measurable conversion and revenue gains
- Hands-on experience with A/B testing, CRO tools, web analytics, and HTML, CSS, and JavaScript
- Understanding of statistical significance, sample size, and false positives
- Experience optimizing signup, onboarding, and landing-page funnels
- Ability to collaborate with design, engineering, and copy teams
- Clear communication and strong data-driven decision-making
- Comfort working in scrappy, high-ownership environments
Benefits
- Annual professional development stipend
- Annual social travel stipend
- Annual company offsite
- Monthly co-working stipend
- Growth paths into experimentation, growth, or growth-product leadership