Funnel Optimization Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.

We are looking for a Funnel Optimization Manager!

Requirements:

• 2+ years of experience in Betting, Affiliate Marketing, or Media Buying.
• Strong understanding of acquisition, conversion, and retention funnels.
• Experience analyzing traffic, advertising campaigns, landing pages, and user journeys.
• Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI.
• Experience designing, running, and analyzing A/B tests.
• Ability to work with large datasets and identify growth opportunities.
• Experience developing business hypotheses and preparing requirements for cross-functional teams.
• Experience collaborating with Product, Traffic, Retention, and Country teams.
• Strong analytical and systems-thinking skills with a results-driven mindset.
• Experience working across multiple GEOs will be considered a strong advantage.

Key responsibilities:

• Analyze end-to-end funnels from traffic acquisition to repeat deposits.
• Evaluate traffic quality and user journeys across all acquisition channels.
• Identify and prioritize opportunities to improve conversion, retention, and LTV.
• Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel.
• Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams.
• Monitor the performance and effectiveness of implemented funnel improvements.
• Conduct competitor analysis and identify industry best practices.
• Evaluate the business impact of product and marketing changes.
• Audit creatives, landing pages, targeting, and user scenarios to - identify optimization opportunities.
• Design, launch, and analyze A/B tests in collaboration with Product, Traffic, and Retention teams.
• Prepare product and retention improvement requirements for development teams.
• Provide recommendations for funnel localization and optimization across different GEOs.
• Track the implementation of approved initiatives and measure their results.
• Prepare analytical reports, insights, and recommendations for Country.
• Managers and cross-functional teams.

Our benefits to you:
☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided.
🏖Paid vacations, sick leave, personal events days, days off.
💵Referral program — enjoy cooperation with your colleagues and get the bonus.
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
🎯Rewards program for mentoring and coaching colleagues.
✈️In-house Travel Service.
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more.
🎳Other benefits could be added based on your location.