Global Digital Marketing Specialist
Position Summary:
We are seeking a detail-oriented, data-informed, and digitally fluent Global Digital Marketing Strategist to drive marketing initiatives that promote building safety and code compliance worldwide. This role offers a unique blend of digital marketing, analytics, content development, and global program coordination, making it ideal for a motivated professional looking to grow their expertise in modern marketing practices and emerging technologies in a fast-paced environment.
Essential Functions:
- Execute revenue and lead-generating initiatives across different geographic markets:
- Create high-quality marketing content, including email campaigns, press releases, advertisements and promotional materials, ensuring accuracy, brand consistency, and attention to detail
- Develop a thorough understanding of target audience needs, challenges, and motivations to create relevant and impactful communications
- Generate qualified leads from industry tradeshows and events
- Apply and test approved AI-driven marketing tools and practices to improve output, support pipeline growth, and enhance customer engagement
- Monitor and improve website performance, conversion rates, and support overall website health and optimization, including regular reporting and analysis
Secondary Functions:
- Monitor industry trends, competitive activity, and emerging technologies
- Build relationships with industry partners, agencies, and industry associations
- Support core US-based programs (Reports, Listings, Acceptance Criteria)