Global Event Marketing Manager, Operations & Enablement
You centralize and optimize global event operations by implementing lifecycle procedures, managing event technology integrations, standardizing lead capture, coordinating enablement and vendor relationships, maintaining event measurement dashboards, calculating ROI, and training event marketing managers on tools and processes.
Responsibilities
- Design and implement event lifecycle procedures
- Manage and optimize the event technology stack
- Integrate event tools with Marketo and Salesforce
- Lead adoption of on-site lead capture tools
- Support event community onboarding and knowledge sharing
- Coordinate event hardware supply processes
- Manage global operational vendor relationships
- Maintain the global event measurement framework and dashboard
- Track event KPIs and calculate ROI
- Train event marketing managers on tools and processes
Requirements
- 5+ years of B2B event marketing experience
- 2–3 years of event operations, marketing operations, or enablement experience
- Administrative expertise with event management platforms
- Cvent experience
- Jifflenow experience
- iCapture experience
- Process optimization skills
- Analytical skills
- KPI and ROI modeling skills
- Marketo knowledge
- Salesforce knowledge
- Fluency in spoken and written English