Global Marketing Manager
You will lead the marketing function end-to-end, from research and strategy to creative development, execution, and continuous improvement. You will manage and grow the marketing team, set and track performance metrics, optimize campaigns using real-time analytics, and promote marketing initiatives across the company. You will act as a bridge to developer communities, understand developer needs, develop education and documentation, scope and evaluate developer grants, and advocate for developers in foundation activities.
Responsibilities
- Lead the marketing team from initial research through strategy and execution
- Develop and deliver creative marketing campaigns
- Drive continuous improvement through data and analytics
- Define and monitor performance metrics for activities and campaigns
- Optimize campaigns using real-time learnings and analytics
- Manage marketing budgets and ensure effective spend
- Grow the marketing team and its delivery capabilities
- Promote marketing’s agenda across the wider company
- Connect the foundation with developer communities
- Understand developer experience and needs
- Advocate for and represent the developer community
- Develop education and documentation to support developer success
- Scope and evaluate developer grants and support grantees
Requirements
- 5+ years of experience in marketing, communication, and web3
- Bachelor's degree
- Understanding of traditional and emerging marketing channels
- Excellent communication skills
- Creative and innovative thinking
- Budget-management proficiency
- Professional judgment and discretion
- Analytical skills to forecast trends and challenges
- Familiarity with graphic design, web design, and production
- Creativity and ability to develop original engaging content
- Strong leadership qualities
- Ability to be a team player