Global Product Solution Design Leader （UI/UX）

Lead the end-to-end product design function, shaping user experience across all touchpoints, defining the design language, elevating design thinking, and collaborating with product, engineering, marketing, and business stakeholders.

Responsibilities

• Define and own the vision, strategy, and roadmap for the Product Solution Design function.
• Build, lead, and mentor a high-performing team of product designers, UX/UI designers, design researchers, and UX writers.
• Advocate for design excellence and user-centric thinking across Coins Payment, Crypto Trading, and other products.
• Partner with Product, Engineering, Marketing, and Business teams to deliver cohesive product experiences.
• Oversee the end-to-end design process from discovery and ideation through wireframes, prototypes, and final UI.
• Implement design systems, frameworks, and tools that drive consistency and efficiency at scale.
• Champion design thinking and research-led innovation using user feedback and data.
• Ensure designs are accessible, inclusive, and optimized for mobile and web platforms.
• Own the user journey and experience lifecycle, identifying pain points and improvement opportunities.
• Develop metrics and KPIs for user satisfaction, usability, and design impact.
• Drive improvements in onboarding, engagement, conversion, and retention.
• Represent the user in strategic discussions and decision-making.
• Communicate design vision, strategy, and updates to stakeholders.
• Foster collaboration, experimentation, and continuous learning.

Requirements

• 5+ years of experience in product design, UX/UI, or user experience strategy, including at least 4 years in a leadership or head-of-role position.
• Experience designing digital products at scale; fintech, crypto, super apps, payments, or e-commerce experience preferred.
• Strong portfolio demonstrating expertise in design strategy, user journeys, and end-to-end product design.
• Mastery of design and prototyping tools such as Figma.
• Understanding of human-centered design, accessibility, and responsive design.
• Experience working with cross-functional teams in agile or scrum environments.
• Strong analytical and problem-solving skills with the ability to translate complex data into design insights.
• Excellent communication and storytelling skills with the ability to influence executive stakeholders.
• Background in behavioral science, design psychology, or UX research is a plus.
• Experience in fintech, payments, digital wallets, or blockchain/crypto industries.
• Familiarity with HTML, CSS, and JavaScript is an advantage.