GM - Marketing & Business Development

Job Description:

Formulate Marketing Strategy and Brand Strategy in order to achieve short term and long term objectives
Formulate guidelines to Marketing Team in order to cascade Marketing Strategy into action
Translate marketing strategy into marketing mixes policies to realize consistent and strong brand positioning.
Product innovation
Drive multimedia strategy
Monitor, analyze and report facts and insights on customers, consumer needs and trends in order to maximize intelligent use of consumer insight and accurate market information as input for marketing activities and policies.
Control and supervise the implementation of marketing activities including brand building, NPD, and Marketing Mix Control and supervise the implementation of marketing activities including brand building, NPD, and Marketing Mix
Coach and develop talents
Train and coach Marketing Team on Strategic and Technical Marketing skills

See also