Growth Marketer
You will own the launch funnel for a consumer product, drive acquisition across target markets, optimize the full funnel, run experimentation, manage paid media against CAC targets, develop community and referral channels, and improve tracking and attribution.
Responsibilities
- Own the launch funnel and drive acquisition across key target markets
- Adjust marketing strategy to the unique characteristics of each channel
- Optimize the full funnel from first touch to launch
- Monitor post-launch drop-off and day-two return
- Use user insights to identify friction points and messaging hooks
- Run tests across landing pages, onboarding flows, messaging, and CTAs
- Establish a repeatable testing framework with documented wins
- Own paid channel decisions and execute media buying against CAC targets
- Develop community and referral channels
- Improve tracking infrastructure and attribution models
- Stand up a fully instrumented funnel with a measured baseline
Requirements
- 5 to 6 years of growth marketing experience with a track record scaling consumer products in new markets
- Strong B2C experience in a high-growth environment preferred
- Proficiency in paid media and performance marketing under low CAC constraints
- Understanding of lifecycle marketing and full-funnel experimentation
- Clear stakeholder communication skills
- Fluency in lifecycle and CRM tools
- Experience with event/UTM design, Posthog, and product analytics platforms
- Comfort working across product, data, and creative execution
- Relevant regional language fluency is a strong advantage
- Web3 literacy is a plus, not a requirement
Benefits
- Medical allowance
- Life allowance
- Transportation allowance
- Casual attire
- Global, multicultural workplace
- Web3 ecosystem exposure
- Flat organizational structure
- Opportunities across subsidiary brands