Growth Marketing - Consumer App Channels

Own the strategy and execution of growth campaigns that acquire users for ElevenReader through partnerships, integrated marketing, innovative activations, new distribution channels, campaign messaging, and full-funnel performance measurement.

Responsibilities

• Build and scale strategic consumer partnerships that drive acquisitions for ElevenReader.
• Develop integrated marketing campaigns across partnerships, paid media, email, social, OOH, PR, and product surfaces.
• Expand telecom and loyalty partnerships and launch new distribution opportunities.
• Identify and launch distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce.
• Create bundled value propositions for consumers and partners.
• Manage co-marketing campaigns from creative development through launch and post-campaign analysis.
• Write campaign messaging, landing pages, emails, and push notifications.
• Partner with Design to produce creative assets.
• Measure and optimize performance across attribution, incrementality, CAC, LTV, retention, and ROAS.

Requirements

• 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company.
• Experience launching and scaling partnership marketing programs that drive measurable user acquisition.
• Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics.
• Excellent copywriting skills.
• Strong creative judgment and taste.
• Outstanding project management skills for coordinating multiple cross-functional launches.

Benefits

• Remote work
• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend