Growth Marketing Lead

Own full-funnel growth outcomes, including paid acquisition strategy, targeting, budgets, creative briefs, measurement, AI-native workflows, direct-response creative, SEO and content, lifecycle marketing, and attribution.

Responsibilities

  • Own paid acquisition strategy, targeting, budgets, creative briefs, and measurement.
  • Design and ship AI-native growth systems and workflows.
  • Write, produce, and test direct-response hooks, scripts, landing-page copy, and creative.
  • Oversee SEO and content with agency and in-house partners.
  • Partner with lifecycle marketing on reactivation, retargeting, and engagement.
  • Define, defend, and update the attribution model.
  • Own full-funnel growth outcomes.

Requirements

  • 5+ years of performance marketing, growth, or marketing engineering experience at a consumer SaaS, fintech, marketplace, or DTC company.
  • Experience owning and delivering growth targets.
  • Experience shipping autonomous production systems that improve over time.
  • Experience writing high-performing copy and producing creative.
  • Ability to build, defend, and update attribution models tied to incremental business outcomes.
  • Fluency with LLMs, no-code or low-code tools, agents, evaluations, and workflow orchestration.
  • Experience running rapid, low-cost experiments.
  • Hands-on execution experience.

Benefits

  • Equity
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Life insurance
  • Paid time off

See also

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