Head of Growth Marketing

TMGM is seeking an experienced Head of Growth Marketing to lead global growth strategy and customer acquisition across performance marketing, paid media, social media, conversion optimisation, data analytics, and regional execution.

Responsibilities

• Develop and execute global growth marketing strategy and regional roadmaps.
• Identify market opportunities, customer segments, and scalable acquisition channels.
• Own paid acquisition across Meta, Google, TikTok, DSPs, and other performance channels.
• Manage budgets and optimise campaigns using segmentation, bidding, attribution modelling, and A/B testing.
• Develop global and regional social media strategies across relevant platforms.
• Establish measurement frameworks, analyse acquisition metrics, and provide executive insights.
• Optimise customer acquisition journeys, websites, landing pages, and mobile applications.
• Lead CRO experimentation and collaborate with Product, Technology, UX/UI, Development, Creative, Design, and Content teams.
• Coordinate global and regional initiatives and align strategy with execution.
• Manage agencies and external marketing partners, mentor the Growth Marketing team, and foster continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, Data Analytics, Finance, or a related discipline.
• 5+ years of Growth Marketing, Performance Marketing, or Digital Marketing experience.
• At least 5 years of leadership experience managing regional or global marketing teams.
• Experience in FinTech, financial services, online trading, Forex, CFDs, Crypto, or another high-growth digital industry.
• Expertise in Meta Ads, Google Ads, TikTok Ads, DSPs, Google Analytics 4, AppsFlyer, or similar platforms.
• Strong understanding of digital acquisition, attribution, paid media optimisation, and marketing analytics.
• Strong commercial, analytical, problem-solving, stakeholder management, and communication skills.
• Experience leading multi-region marketing teams.
• Familiarity with financial products, online trading platforms, and global brokerage markets.
• Strong understanding of MarTech, attribution modelling, and customer analytics.

Benefits

• Milestone anniversary gifts
• Team-building activities
• Flexible Spending Account (FSA) for health and wellness needs
• Annual training opportunities