Head of Marketing
You will plan and execute global marketing strategies to grow awareness and acquire users. You will lead brand building, craft product messaging, oversee content across channels, support events and launches, analyze campaign metrics and OKRs, and engage and grow the community through online and event activities.
Responsibilities
- Plan and execute global marketing strategy and campaigns
- Support events, product launches and feature announcements
- Lead brand building and craft product messaging for cross-channel growth
- Oversee content creation for website, blog, social and multimedia
- Conduct industry and developer research to inform messaging and product decisions
- Collaborate with Strategy, Product and Operations teams
- Monitor and analyze marketing metrics and OKRs and optimize campaigns
- Manage and grow community engagement across events, online communities and forums
Requirements
- 3+ years of work experience in a marketing or community role within Web3
- Industry experience in Crypto, Web3 or DeFi; knowledge of liquid staking preferred
- Direct experience in community management and growth and strategic marketing planning
- In-depth knowledge of industry trends and developer needs
- Excellent organisational, project and time management skills
- Excellent presentation and copywriting skills
- Eye for design and product intuition
- Nice to haves: Fluency in English, Basic Mandarin, experience with advertisers, agencies, event organisers or publishers in digital advertising and web3
Benefits
- Remote work from any global location
- Token allocation
- Performance bonuses
- Fully adjustable working hours
- Education expense reimbursement
- Overseas conference attendance
- Deep community engagement opportunities