Head of Marketing - Branding & Identity
Our client is a fast food chain company based in Indonesia. As the Head of Brand - Identity Branding, you will lead the development and execution of our brand strategy, ensuring a compelling and consistent brand image across all touchpoints. This role demands an expert who can drive brand identity, foster a customer-centric approach, and innovate in creating new branding initiatives.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy aligned with the company's vision and values.
- Define and maintain brand identity, ensuring consistency across all marketing channels and customer interactions.
- Lead brand positioning, messaging, and storytelling to resonate with our diverse customer base.
- Collaborate cross-functionally to create and launch new branding initiatives, products, and campaigns.
- Drive consumer insights to enhance brand perception and customer loyalty.
- Oversee the development of marketing collaterals, campaigns, and brand guidelines.
- Analyze market trends and competitor activities to identify growth opportunities.
Requirements:
- Minimum 10 years of working experience
- Exposure as a Senior Brand Manager or Marketing Manager in the Food & Beverage FMCG sector.
- Proven track record in developing and executing successful brand strategies.
- Ability to conceptualize and implement brand identity initiatives that resonate with diverse audiences.
- Strong understanding of consumer behavior and market trends.
- Exceptional communication and leadership skills to collaborate across teams and levels effectively.
- Innovative thinking with a passion for creating impactful branding solutions