Head of Marketing

𝗥𝗼𝗹𝗲

Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
Drive user engagement and retention by creating, testing, and optimizing different channels, gathering feedback to give to our product and engineering team
Drive content and manage social media teams to galvanize HAL network
Build strong customer insights by combining qualitative and qualitative methods
Successfully execute campaigns
Lead budget management
Manage external agency relationships

𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

100% Crypto-savy, also from a product and tech point of view
Proven experience in leading marketing campaigns and teams for major SaaS B2B2C startups - be ready to give examples
Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM
Be extremely comfortable with numbers and what they tell us about our customers, product-market fit, and growth
Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data
Superior verbal and written communication skills
A passion for technology, cryptocurrencies and supporting the growth of this industry

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗾𝘂𝗮𝗹𝗶𝘁𝗶𝗲𝘀

See also