Head of Marketing (Director)
Own and execute Keyrock’s complete rebrand and repositioning, define marketing strategy for institutional and crypto-native audiences, build a premium brand identity, communicate the firm’s value in the market, partner with the CCO and commercial team to drive measurable impact, and lead a small team supported by AI tooling.
Responsibilities
- Own and execute the complete rebrand and repositioning of Keyrock
- Define and drive marketing strategy across institutional and crypto-native audiences
- Build a premium forward-looking brand identity
- Push information into the market to increase attention and credibility
- Partner with the CCO and commercial team to drive measurable commercial impact
- Build and lead a small high-impact team augmented by AI tooling
- Shape market perception as the industry converges with traditional finance
Requirements
- Significant marketing leadership experience at a crypto or digital-asset firm
- Deep understanding of the crypto market, its participants, and its culture
- Track record of building or transforming a brand in a fast-moving commercially driven environment
- Strong communication skills
- Exceptional fluency in written and spoken English
- Experience positioning a firm through a TradFi and crypto convergence narrative
- Exposure to publicly listed or IPO-track companies
- Familiarity with the EU regulatory environment and MiCA
- Experience building or working with AI-augmented marketing functions
Benefits
- Attractive global benefits
- Performance-based variable compensation
- Commission upside
- Annual team retreats