Head of Marketing (Director)
Own Keyrock’s complete rebrand and repositioning, define marketing strategy, build a premium brand identity, communicate the firm’s value, partner with commercial leadership, and lead a small AI-augmented team.
Responsibilities
- Own and execute the complete rebrand and repositioning of Keyrock
- Define and drive marketing strategy across institutional and crypto-native audiences
- Build a premium forward-looking brand identity
- Increase market attention and credibility
- Partner with the CCO and commercial team to drive measurable impact
- Build and lead a small high-impact team augmented by AI tooling
- Shape market perception as crypto converges with traditional finance
Requirements
- Significant marketing leadership experience at a crypto or digital-asset firm
- Deep understanding of the crypto market, its participants, and its culture
- Track record of building or transforming a brand in a fast-moving commercial environment
- Strong communication skills and exceptional fluency in English
- Based in or closely aligned with the CET time zone
- Experience positioning a firm through TradFi and crypto convergence
- Exposure to publicly listed or IPO-track companies
- Familiarity with the EU regulatory environment and MiCA
- Experience with AI-augmented marketing functions
Benefits
- Attractive global benefits
- Performance-based variable compensation
- Commission upside
- Annual team retreats
- Global international exposure
- Direct partnership with the CCO