Head of Marketing
Own the marketing engine across Somnia's L1 and ecosystem products, including DreamDEX and Prophecy. Report to the CEO, join the leadership team, and operate as a hands-on player-coach responsible for strategy, targets, campaigns, narrative, growth, and team leadership.
Responsibilities
- Own end-to-end marketing strategy across Somnia L1 and ecosystem products.
- Sequence launches and campaigns and shape the marketing operating model.
- Set targets, operating rhythms, reviews, and post-mortems.
- Own growth numbers and run acquisition across organic, paid, KOL, referral, seasonal, and partner-led channels.
- Build analytics using on-chain and community data.
- Own brand narrative, positioning, visual identity, tone of voice, and governance.
- Lead retention, community, developer marketing, communications, PR, and global events.
- Partner cross-functionally with product, BD, finance, and legal.
- Manage agencies, KOL contracts, and external creative partners.
Requirements
- 8+ years in marketing, including at least 3 years in a leadership role at a crypto-native company.
- Track record taking a Web3 product from early proof to category leadership.
- Hands-on ownership of acquisition, activation, retention, monetization, paid, organic, KOL, and community channels.
- Fluency across L1s, prediction markets, DEXs, and AI-x-crypto.
- Experience building and leading globally distributed marketing teams.
- Analytical fluency and quantitative, hypothesis-driven decision-making.
- Hands-on player-coach operating style.
- Excellent written and spoken English.
Benefits
- Remote work.
- Competitive compensation with token incentives.
- Competitive salary plus tokens.
- Opportunity to help build the future of Web3.