Head of Marketing
Within TBCASoft's blockchain startup, the Head of Marketing provides overall direction and thought leadership to the marketing and digital organization, working cross-functionally to define and implement marketing objectives, strategies, and plans.
Responsibilities
- Set the overall marketing strategy
- Define brand positioning and go-to-market strategies
- Direct action plans for advertising, digital programs, trade shows, and sales meeting materials
- Develop marketing materials with other departments
- Monitor market trends
- Research consumer markets
- Analyze competitors’ activities
- Identify opportunities and key issues
- Develop growth strategies
- Own the overall marketing budget
Requirements
- Bachelor’s degree
- 7–10 years of marketing experience
- Drive for results and leadership skills
- Excellent understanding of the full marketing mix
- Creativity and out-of-the-box thinking
- Ability to develop brand and marketing strategies and communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Comfort working with numbers, metrics, and spreadsheets
- Passion for learning and promoting blockchain technology
- Willingness to travel internationally occasionally
- Hands-on experience in a startup environment
Benefits
- Opportunity to lead the positioning and promotion of blockchain technologies
- Opportunity to work with large-scale partners and global telecommunication operators
- Rapidly growing startup with opportunities for personal growth