Head of Marketing

Own the local marketing strategy for Mali, align it with growth and brand goals, partner with senior functional leaders, lead campaign execution, manage planning and budgets, and drive market intelligence.

Responsibilities

• Own the local marketing strategy aligned with business growth targets, market expansion priorities, and brand ambition
• Serve as strategic marketing partner to the General Manager and Operations, Sales, Support, and Product leads
• Lead marketing planning, budget, resource allocation, and ROI accountability
• Align local growth, product, and brand strategies with global direction
• Lead and supervise full-funnel ATL, BTL, and social media campaigns for Mali
• Create processes and documentation to guide cross-functional project delivery
• Lead market intelligence covering consumer insights, market analysis, brand health, and channel performance

Requirements

• Degree in marketing, communication, sales, business development, management, or a related field
• At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership
• Experience leading large-scale, multi-channel marketing strategies with measurable commercial impact
• Experience managing significant marketing budgets and demonstrating strong ROI discipline
• Fluent in French and English
• Work authorization in Mali is required

Benefits

• Generous health insurance for the employee and dependents
• 26 weeks of parental leave for mothers and 4 weeks for fathers
• Subsidized childcare upon return to work
• Subsidized gym memberships and fitness classes
• Airtime reimbursement
• Free food and a beautiful office space