Head of Marketing
Build and lead a high-performing marketing function in Burkina Faso, owning local strategy, partnering with senior leadership, managing budgets and resources, running multi-channel campaigns, and generating market intelligence for strategic decisions.
Responsibilities
- Own the local marketing strategy aligned with growth targets, market expansion priorities, and brand ambition.
- Serve as strategic marketing partner to the General Manager and functional leads.
- Lead marketing planning, budget, resource allocation, and ROI accountability.
- Align local growth, product, and brand strategies with global direction.
- Lead and supervise full-funnel campaigns across ATL, BTL, and Social Media.
- Create processes and documentation supporting cross-functional project delivery.
- Lead market intelligence efforts including consumer insights, market analysis, brand health, and channel performance.
Requirements
- Degree in marketing, communication, sales, business development, management, or a related field.
- At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership.
- Experience leading large-scale, multi-channel marketing strategies with measurable commercial impact.
- Experience managing significant marketing budgets and demonstrating strong ROI discipline.
- Fluency in French and English.
- Work authorization in Burkina Faso is required.
Benefits
- Generous health insurance for yourself and your dependents
- 26 weeks of parental leave for mothers and 4 weeks for fathers
- Subsidized childcare when returning to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food and a beautiful office space