Head of Performance Marketing

LemFi is seeking a Head of Performance Marketing to own global paid acquisition across Google, Apple Search Ads, and programmatic networks. The role combines strategic authority with hands-on campaign management, team leadership, measurement and attribution infrastructure, AI-enabled creative operations, and cross-functional ownership of the install-to-transfer funnel.

Responsibilities

• Own the global paid acquisition strategy and make final calls on outcomes.
• Directly run and optimise global campaigns across Google, Apple Search Ads, and programmatic networks.
• Empower and guide autonomous regional experts running African and Asian corridors.
• Collaborate on budgets, channel allocations, and local executions.
• Rebuild measurement and attribution capabilities from scratch.
• Track deep-funnel performance, revenue impact, LTV, and payback periods.
• Serve as primary cross-functional advocate for the performance marketing team.
• Secure resources such as Data Engineering, Data Science, and third-party tools from leadership.
• Partner with creative and marketing teams to accelerate the creative pipeline.
• Review, resource, and execute the team's AI roadmap.
• Define expectations for AI-powered creative production and workflow automation.
• Integrate paid acquisition into the broader growth ecosystem.
• Align paid media with organic, social, and influencer channels.
• Own the install-to-transfer funnel.
• Work with Product, Data, and Compliance to ensure paid traffic completes KYC and a first funded transfer.

Requirements

• 8+ years in digital, paid performance, or growth marketing; fintech, mobile consumer apps, remittance, or high-growth consumer SaaS strongly preferred.
• Proven track record running large monthly paid media budgets across Google, ASA, Meta, and TikTok while hitting CPA and payback targets at scale.
• Strong leadership and team ownership experience managing and mentoring international, cross-cultural teams.
• Excellent interpersonal skills with a low-ego, collaborative management style.
• Strong mobile app growth experience and deep technical mastery of app acquisition, tracking, and attribution.
• Proven experience building measurement frameworks and attribution infrastructure from the ground up.
• Ability to review and operationalise team-led AI initiatives using automation and AI tools.
• Experience with DOOH or programmatic community-saturation campaigns is a plus.
• Familiarity with corridor-based or market-tiering growth frameworks is a plus.
• Exposure to regulated fintech environments is a plus.

Benefits

• Meaningful work improving financial access for immigrants and their families.
• Opportunity to make immediate impact at a category-defining fintech.
• Work with an experienced, autonomous international team.
• Lead high-impact global growth and acquisition initiatives.