Head of Product Marketing Core
Own the global marketing strategy and commercial growth of GoMining's core mining products, including positioning, go-to-market planning, launches, acquisition, retention, customer insights, and marketing organization leadership.
Responsibilities
- Define and execute the global marketing strategy
- Develop positioning, messaging, and value propositions
- Build annual and quarterly marketing plans
- Prioritize markets, customer segments, and growth opportunities
- Own go-to-market strategy for launches, features, pricing updates, and strategic initiatives
- Coordinate launch execution across cross-functional teams
- Optimize CAC, LTV, conversion, retention, and revenue performance
- Define KPIs and measure marketing effectiveness
- Lead and develop the marketing organization
- Align marketing functions around shared business goals
- Build scalable marketing processes and execution frameworks
- Mentor marketing leaders
- Own customer segmentation, market research, and competitive positioning
- Identify growth opportunities across regions and customer segments
Requirements
- 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles
- 3+ years leading marketing teams in a high-growth technology company
- Experience building and executing global marketing strategies
- Understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth
- Experience leading product launches and integrated marketing campaigns
- Experience managing cross-functional marketing organizations
- Strong analytical skills and data-driven decision-making
- Experience working with Product, Finance, and executive leadership
- Experience in fintech, crypto, Web3, or digital financial products
- Experience scaling global B2C products with millions of users
- Experience with marketplaces, loyalty programs, subscription products, or investment platforms
- Experience launching products across multiple international markets
Benefits
- Courses, conferences, and English learning with up to 100% coverage
- Remote or hybrid work with flexible hours
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year
- Structured performance reviews
- Team awards
- Retreats in international locations