Head of Product Marketing
Own the end-to-end strategy, operating model, performance standards, and talent development for Plaid's Product Marketing function. Shape product narratives, improve messaging and positioning, drive product-market fit and launch performance, manage and develop senior marketers, recruit talent, and represent Product Marketing in executive forums.
Responsibilities
- Own and operationalize the Product Marketing structure
- Finalize and institutionalize the Product Marketing operating model
- Define Product Marketing guardrails and cross-functional engagement norms
- Establish KPI frameworks tied to measurable business impact
- Own the central product narrative and raise messaging and positioning standards
- Partner on product-market fit strategy and improve quota attainment, time to close, and campaign lift
- Ensure launch discipline, release alignment, and post-launch optimization
- Manage and develop senior Product Marketing leads, individual contributors, and managers
- Recruit and calibrate Product Marketing talent
- Represent Product Marketing in executive decision-making forums
Requirements
- Minimum 10 years of product marketing leadership experience
- Experience at high-growth B2B SaaS companies
- Experience managing large, multi-layered teams of 15 or more
- Product marketing leadership experience at a company of similar scale
- Experience building and leading product marketing teams
- Experience with multi-product, multi-segment, and multi-buyer marketing
- Start-up or small-company leadership experience
- Low ego and high EQ
- Payments, credit, fintech, or banking domain experience
- Experience selling to financial institutions or banks
- Regulated-environment marketing experience
- Founder-led environment experience
- Product marketing rebrand experience
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)