Key Account Executive/ Manager
Company Overview
Our company focused on delivering PHILIPS-branded TV products in Singapore, driving sales growth and fostering strong commercial partnerships with key accounts to maximize value and market presence.
Job Summary
Drive sales growth and manage key commercial partnerships for PHILIPS-branded TV products in Singapore. Build strong customer relationships, optimize sales channels, and contribute to the brand’s market success through strategic account management and operational excellence.
Responsibilities
- Achieve sales performance KPIs, including "sell-in" to retailers and "sell-out" to end consumers, while managing accounts receivable to ensure timely payments and maintaining profitability
- Set and meet sales targets for revenue and unit volume, driving consistent year-on-year growth
- Supervise and motivate sales promoters assigned to key accounts, ensuring alignment with sales goals and brand standards
- Develop and execute strategic sales plans to enhance distribution, increase product visibility, optimize product mix, and deliver channel training
- Conduct regular business performance reviews and report progress to senior management
- Manage daily account activities and collaborate with the Sales Manager to identify and expand monthly sales opportunities
- Partner with marketing to create tailored sales materials and resources for target markets
- Maintain accurate sales records and customer databases, providing timely reports to the Sales Manager
- Generate detailed sales reports by analyzing sales data, forecasts, and pricing information to support decision-making
- Implement channel strategies and trade policies set by the Country Lead, negotiate trading terms, and build positive relationships with partners
Required competencies and certifications
- Diploma in Business Administration, Marketing, or a related discipline
- Minimum 1–3 years of recent sales and account management experience, preferably in consumer electronics or related sectors
- Proficiency in basic Excel for reporting and data analysis to generate sales reports and interpret data
- Strong communication and presentation skills to clearly convey ideas, negotiate effectively, and build stakeholder relationships
- Ability to manage relationships at multiple organizational levels and with external customers and partners
- Proven negotiation skills
Preferred competencies and qualifications
- Possession of own transport with a Class 3 driving license (preferred but not essential for core duties)
- Demonstrated initiative, flexibility, and a proactive attitude beyond defined job responsibilities
- Excellent team player with a collaborative mindset