Manager, Card Product Development Affluent

Operating in the UAE for over 50 years

CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers and delivering service that really goes the extra mile.

Job purpose:

To build best-in-class customer value propositions with a focus on affluent and super affluent customer segments. Ability to analyze value proposition economics and determine the right loyalty currencies including working with partners to build redemption capabilities.

Principal accountabilities:

Product strategy & development

• Conduct market research and competitor benchmarking to identify product gaps and opportunities.
• Drive product development by hands-on ownership from card art, collaterals and marketing assets, pricing, system functionality to digital onboarding.
• Understanding of network (scheme) value propositions and ability to amplify the benefits in alignment with the target customer segment.
• Collaborate with cross-functional teams (Marketing, Risk, Compliance, Operations, Technology) to ensure seamless product delivery.

Project management

• Lead product development initiatives from concept to launch, ensuring timely execution and budget adherence.
• Prepare business cases, product papers, and approval documentation for internal governance forums.

Customer-centric innovation

• Integrate customer feedback and usage analytics to refine product features and improve user experience.
• Champion digital-first product enhancements aligned with the bank’s transformation agenda.

Regulatory & risk alignment

• Ensure all products comply with UAE Central Bank regulations and internal risk frameworks.
• Liaise with Legal and Compliance to manage product-related risks and documentation.

Performance monitoring

• Track product performance metrics (e.g., uptake, profitability, NPS) and recommend optimization strategies.
• Support sales and distribution teams with product training and go-to-market strategies.