Manager, Digital Strategist
Overview
The Digital Strategist develops and executes digital strategies that achieve measurable results for Tarrant Area Food Bank (TAFB). This role drives online engagement, ensures consistent messaging, and strengthens TAFB’s mission across web, social, email, and digital campaigns. The Digital Strategist collaborates with the Marketing Director, Graphic Design Manager, and cross-functional teams to deliver integrated digital experiences that grow awareness, increase engagement, and inspire action from neighbors, donors, volunteers, and advocates.
Essential Responsibilities
• Develop and execute digital strategies that achieve TAFB’s mission and goals.
• Plan, implement, and maintain TAFB’s website, ensuring accessibility, SEO, compliance, and strong user experience.
• Lead social media strategy by developing content plans that drive engagement.
• Execute high quality digital campaigns, including paid advertising.
• Produce digital content including photography, video, and graphics using professional cameras and mobile devices, completed on time and within brand standards.
• Monitor analytics across digital platforms, evaluate performance, and synthesize insights into improvements.
• Research and implement emerging tools, trends, and technologies to keep TAFB innovative, relevant and effective.
• Collaborate with vendors and contractors to ensure quality and cost-effectiveness.
• Collaborate with the Marketing Director, Graphic Design Manager, and internal teams to ensure consistent campaign integration.
• Support crisis communications by executing timely and accurate digital updates.
Additional Duties
• Maintain organized systems for digital asset management using appropriate software.
• Standardize processes for content creation, scheduling, and reporting.
• Utilize project management platforms to plan, track, and complete initiatives on time.
• Research and apply best practices in digital marketing to strengthen strategies.
• Assist the Marketing Director with digital crisis communication planning and cross-departmental digital needs.
• Perform other duties as assigned.