Market Strategy Manager - IMEA
About this Position The Marketing Strategy Manager serves as the central orchestration point for driving a sustainable, high-growth agenda across the IMEA region. The role owns the regional growth engine by translating fragmented market signals into clear strategic priorities, scalable business models, and aligned global roadmaps. It enables regional and global leadership to make high-impact, data-backed decisions in a highly diverse competitive market. What you´ll do Key Responsibilities: • Develop and maintain a dynamic opportunity heatmap across countries, segments, applications, and customer types to identify high-value growth pockets. Establish emerging future trends. • Design and validate innovative go-to-market (GTM) models (direct, distributor, partner-led, digital, service-led) through structured pilots and test-and-scale frameworks. Help create highly effective customer activation channel motivation programs with clear ROI, which can be scaled across regions. • Build and manage a strategic growth portfolio with clear business cases, investment hypotheses, KPIs, and stage-gate governance. Drive strategic NPI, cost chase projects. • Identify and shape M A pipeline opportunities by defining strategic gaps, adjacencies, screening targets, and developing investment theses aligned with growth priorities. • Act to influence global portfolio, innovation, pricing, and capability decisions giving priority to local market scenarios and operating plans. • Establish a structured governance cadence (monthly, quarterly, annual) to drive alignment between local execution and regional global strategy. Strategic Impact: • Enables fact-based decision making for regional and global leadership teams. • Creates a unified growth roadmap across highly fragmented and diverse markets. • Drives prioritization of investments based on opportunity, ability to win, and strategic fit. • Converts insights into scalable business outcomes through disciplined execution frameworks. Influence Collaboration Model: • Operates without direct reporting lines, influencing cross-functional teams across field-sales, marketing, product development, AO, technical support, commercial, and regional global leadership. • Aligns stakeholders through structured communication, data-backed insights, and clearly defined decision agendas. • Mobilizes teams around common growth priorities by integrating strategy with execution. Overall Role Positioning: This is a highly complex, high-impact role positioned at the intersection of strategy, execution, and leadership decision-making. It functions as a critical growth accelerator for the region by transforming market complexity into structured choices, influencing multiple functions, and ensuring that investments translate into sustainable and scalable growth outcomes.