Marketing & PR Officer

To develop and execute effective marketing and public relations strategies that enhance the company's brand image and reputation.

Main Responsibilities

Policies, Processes and Procedures

Applies approved policies, processes, and procedures and monitors adherence so that work is carried out in a controlled manner.

Day-to-Day Operations

Applies the day-to-day assigned operations to ensure compliance with the established standards and procedures.

Marketing & Public Relations

Develop and execute marketing and public relations strategies that align with the company's goals and objectives.
Plan and coordinate marketing campaigns, including advertising, promotions, and events.
Create and manage marketing materials, such as brochures, flyers, and product presentations.
Create engaging content for the company's social media accounts.
Write and distribute press releases and other media communications.
Build relationships with media outlets and journalists to secure positive media coverage.
Plan and coordinate corporate events, such as product launches and trade shows.
Conduct market research to identify customer needs and preferences.
Monitor and report on the effectiveness of marketing and public relations campaigns.

Reporting

Assists in the preparation of timely and accurate reports in order to meet company and section requirements, policies, and standards.

Safety, Health & Environment

Complies with all relevant safety, health, and environmental procedures to ensure a healthy and safe work environment.

Additional Responsibilities

The post holder may be required to undertake additional duties which may reasonably be expected and form part of the function of the post.

Skills

Academic & Professional Qualifications

Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.

Experience

Languages

See also