Marketing and Communications Manager

Marketing and Communications Manager

Black Rain Ordnance, Inc., a precision ?rearms manufacturer specializing in the modern sporting rifle design, is currently recruiting for a Marketing and Communications Manager. This person will be responsible for managing the strategic marketing efforts of the organization. This individual will provide the marketing expertise to develop and execute integrated marketing plans, expand channels and customer influence, drive comprehensive launch efforts, and coordinate the efforts to create strong and effective digital and traditional marketing strategies.

The Marketing & Communications Manager reports to the General Manager.

The position is responsible for the development and management of various marketing and communications initiatives, including social media, public and media relations outreach, digital and writing content creation, web content management, and assisting with representing the organization at national and regional events and expos. Some graphic design and photo/video editing are required. The position develops, coordinates, and executes the company’s marketing and communication plans.

Primary Responsibilities

• Oversees the timely, accurate development and printing of the company’s yearly catalog.
• Manages the development and placement of posts, photos, videos and related content for social media, the website, and promotional uses.
• Manages the creation and placement of content on Facebook, Instagram, Twitter and Tik Tok channels, maintaining social media content calendars, monitoring analytics, and making recommendations to optimize reach and engagement.
• Manages the development and production of content for promotional eblasts, press releases and web articles.
• Takes and edits photos and videos.
• Drafts copy and preps images for website updates.
• Designs graphics and promotional materials, including flyers, eblasts and signage.
• Follows efficient workflows for the content life cycle, including creation, approval, revision and removal.
• Collaborates with management on new ideas and promotional opportunities.
• Efficiently manages the digital content life cycle, including creation, approval, revision, and removal of content.
• Stays abreast of new technologies to help keep the company at the forefront of developments in digital marketing.
• Helps with large events as needed.
• Orders marketing collateral for trade shows and expos.