Marketing and Social Media Specialist
As a Marketing and Social Media Specialist, you will play a pivotal role in shaping our online presence as well as event coordination within the aluminum and lighting technology manufacturing sector. This is an exciting opportunity for someone passionate about marketing and social media engagement. You will be responsible for crafting and executing innovative social media strategies that not only promote our brand through event planning but also engage our target audience effectively. Your creativity and analytical skills will be essential in driving our social media initiatives forward.
In this role, you will have the chance to work closely with a dynamic team that values collaboration and growth. We believe in nurturing talent and providing our employees with the tools necessary to advance their careers. You will have access to ongoing training and development opportunities that will enhance your skills and keep you at the forefront of industry trends. Your contributions will be recognized, and your career progression will be supported as you take on more responsibilities and challenges.
We foster a vibrant team culture where innovative ideas are encouraged, and every team member's voice matters. You will be part of a forward-thinking organization that is committed to excellence and continuous improvement. As you help us build our brand’s presence online, you will also gain invaluable experience that will prepare you for future leadership roles in the marketing domain. Join us in making a significant impact in the aluminum and lighting technology space!
Responsibilities:
Marketing Strategy & Execution
- Develop and implement integrated marketing strategies aligned with company objectives.
- Design marketing assets for digital and print platforms.
- Administer brand equity and visual identity standards.
- Maintain and organize marketing databases efficiently.
- Supervise the marketing assistance team by setting targets and administer performances.
- Deploy stringent follow up procedure on adopted tasks and projects.
Social Media Management
- Manage and grow company presence across platforms; LinkedIn, Instagram, and others as relevant.
- Create, schedule, and publish social media campaign content tailored to stakeholder audiences.
- Monitor social media analytics, engagement metrics, and campaign performance.
- Respond to comments, and messages in a timely and professional manner.
Market Research & Industry Awareness
- Identify opportunities for brand positioning and differentiation.
- Understand construction and building materials dynamics
- Engage architecture, design, and engineering communities
- Collaborate with real estate development professionals
Events & Corporate Branding
- Support and promote industry events and activations
- Administer brand equity and visual identity standards
- Maintain and organize marketing databases efficiently
- Maintain consistency in brand voice and visual identity across all channels.
Skills
- Proficiency in social media management tools to streamline and enhance workflow.
- Strong content creation skills, including graphic design and copywriting, to produce engaging posts that capture audience attention.
- Analytical skills to interpret social media metrics and derive actionable insights for continuous improvement.
- Excellent communication skills, both written and verbal, to effectively engage with diverse audiences and stakeholders.
- Understanding of SEO principles to optimize social media content for better visibility and engagement.
- Ability to work collaboratively in a team environment while managing multiple projects and deadlines effectively.
- Creative mindset to generate innovative ideas and solutions that drive social media engagement and brand loyalty.
- Proficiency in Microsoft Excel, Word and Power point.