Marketing Associate
Summary Assists with planning, implementing, and evaluating marketing programs that evoke desired behaviors among numerous types of hospital audiences in an effort to be recognized as the leader of medical services in Wilson and surrounding counties.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Coordinates the creation and production of marketing materials.
- Coordinates advertising schedules and placement.
- Reviews specification sheets, obtains and prepares bids, and acts as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings.
- Maintains customer database and generates internal database information, such as lists and counts for direct marketing projects.
- Compiles and produces sales and marketing reports.
- Tracks, collates, and maintains inventory of marketing materials.
- Maintains inventory of photo work, artwork, and film, and maintains marketing literature, archive files, and sample files.
- Coordinates trade show exhibits, promotions, packaging, shipping, and staff travel plans, and travels to and participates in trade shows when necessary.
- Helps prepare for involvement in community organizations and events.
Education and/or Experience
Associate's degree (A. A.) or equivalent from two-year college or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience.
Other Skills and Abilities
Three to five years of experience in marketing communications, public relations, journalism, or related field preferred.