Marketing

Role Overview

We are looking for a marketing professional to support the growth of Pureffect, a skincare brand focused on functional skincare, hydration, brightening, barrier repair, and daily-use beauty products. This role will be responsible for building brand awareness, managing marketing campaigns, creating content direction, and supporting e-commerce growth across platforms such as Shopee, Xiaohongshu, TikTok, Instagram, and other relevant channels.

Key Responsibilities

• Develop and execute marketing plans for Pureffect in Singapore and overseas markets.
• Manage social media content planning across Xiaohongshu, TikTok, Instagram, and other platforms.
• Plan product launch campaigns, promotional activities, and seasonal marketing calendars.
• Work with designers, content creators, KOLs, and internal teams to produce marketing assets.
• Support Shopee and other e-commerce platform operations, including product listings, campaign pages, and promotional content.
• Analyze campaign performance, customer feedback, traffic, conversion, and sales data.
• Identify suitable influencers, beauty creators, and partnership opportunities.
• Support brand positioning, product storytelling, and competitor research.
• Coordinate with product, design, and sales teams to ensure consistent messaging.
• Prepare weekly marketing updates and actionable recommendations.

Requirements

• Experience in marketing, brand management, social media, or e-commerce.
• Beauty, skincare, personal care, or consumer goods experience is preferred.
• Strong understanding of social media platforms, especially TikTok, Instagram, and Xiaohongshu.
• Experience with Shopee, Lazada, Amazon, or other e-commerce platforms is a plus.
• Able to create clear content briefs and marketing plans.
• Good copywriting and communication skills in English; Mandarin is a strong plus.
• Data-driven mindset with ability to track and improve campaign performance.
• Comfortable working in a fast-moving startup-style environment.
• Self-motivated, organized, and able to work independently.

Preferred Skills

• KOL / influencer marketing experience.
• Basic design sense and ability to guide visual content.
• Experience with paid ads, marketplace campaigns, or performance marketing.
• Understanding of skincare ingredients, beauty trends, and consumer behavior.
• Ability to manage both brand-building and sales-driven campaigns.

What We Offer

• Opportunity to build and grow an emerging skincare brand.
• Hands-on involvement in brand strategy, product launches, and market expansion.
• Flexible and entrepreneurial working environment.
• Exposure to Singapore, China, and regional beauty markets.
• Working Hours: Monday - Friday 9am - 6pm