Marketing Automation and Lifecycle Manager
Own lifecycle automation, lead management, and coordination across Marketo, Salesforce, 6Sense, Qualified, and related platforms to improve lead flow, scalable lifecycle programs, and go-to-market execution.
Responsibilities
- Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft, and related platforms.
- Design and improve automations for campaigns, lead management, attribution, routing, and segmentation.
- Document and maintain reusable workflow templates and modules.
- Coordinate marketing programs and sales cadences.
- Own and optimize marketing-to-sales handoff processes.
- Manage data hygiene strategy and practices across marketing systems.
- Manage Salesforce workflow requests and enhancements, including intake, prioritization, requirements, QA, and implementation coordination.
- Lead cross-functional strategic initiatives.
Requirements
- 5+ years of experience in marketing operations, marketing automation, or a related role.
- Experience in a B2B SaaS or enterprise technology environment.
- Deep hands-on experience with Marketo and 6Sense, plus working knowledge of Salesforce workflows.
- Experience with lifecycle design, lead scoring, segmentation, and campaign workflows.
- Strong problem-solving skills, attention to detail, and ability to manage multiple priorities.
- Experience with data hygiene, retention, privacy compliance, and operational governance.
- Experience partnering with RevOps, Analytics, IT, or Privacy teams.
- Bachelor’s degree or equivalent experience.
Benefits
- Generous paid time off and holiday schedule
- Parental leave
- Progressive healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset for specific locations
- Employee Resource Groups
- Regular company and team bonding events
- Global volunteering and community initiatives