Marketing Campaign Manager

This individual contributor role reports to the Marketing Director and leads campaign strategy, execution, optimization, performance reporting, partner activations, and cross-functional collaboration for AI products.

Responsibilities

• Build targeted campaigns that drive awareness and highlight product differentiators
• Refine campaigns for audience segments using appropriate messaging and channel mix
• Align with product marketing on priorities, positioning, and launch sequencing
• Develop campaign content including thought leadership, digital content, and customer success stories
• Drive partner marketing activations into measurable outcomes
• Launch and manage campaigns across email, content, events, social, paid media, KOLs, and partner marketing
• Run structured A/B tests and optimize campaigns using performance data
• Track and report campaign impact across the funnel
• Own KPIs including reach, engagement, sign-ups, and customer acquisition cost
• Partner with the data team on measurement, attribution, and reporting accuracy
• Provide performance reports and actionable insights
• Identify trends and opportunities to scale successful campaigns
• Plan and manage campaign spend
• Coordinate with social, design, GTM, business units, and external agencies

Requirements

• Proven experience running end-to-end multi-channel consumer campaigns that drive measurable growth and launches
• Strong project management, process, prioritization, and execution skills
• Cost-conscious approach focused on campaign efficiency and impact
• Strong written communication and collaboration skills
• Partner marketing experience
• Ability to translate data and product insight into effective campaigns
• Genuine enthusiasm for AI products
• Local consumer campaign experience in Southeast Asia or Europe is a plus
• Fluency in English required; Asian or European language fluency is an advantage
• 5 to 6 years of consumer marketing experience in a high-growth environment

Benefits

• Vibrant and diverse multi-cultural workplace
• Flat organizational structure
• Casual attire
• Opportunities to collaborate across subsidiary brands within the Animoca Brands network
• Comprehensive benefits package including medical, life, and transportation allowances